Facebook publishes new guide to show businesses how to adjust there approach through this pandemic. How does this affect you ? What does it mean for people who buy Facebook likes ?
COVID-19
The COVID-19 shutdowns across the world have had a huge impact on business, aside from society more broadly. Millions of people have had to adjust to working from home, some business are totally unable to operate, while many other organizations which are reliant on advertising are still measuring the impacts, which will evolve over time as more events are cancelled, more celebrations are wiped out, and the situation continues to divert things from the norm.
BRAND CONFUSION
At this time, it’s difficult to know what brands should be saying, and what response you should expect. Should you still be trying to advertise and promote amid the unfolding tragedy? With more people online, is now a good time to be maximizing reach? Do people really want to hear your latest offers – especially when they’re locked inside, and in many cases, have no immediate use for your products anyway?
WHAT MARKETERS SHOULD CONSIDER
There are many factors at play, many elements for marketers to consider. To provide some extra assistance on this, Facebook has this week published a new guide to some of the key considerations that advertisers need to keep in mind when measuring the performance of their marketing and advertising campaigns amid the COVID-19 pandemic.
WHAT FACEBOOK HAVE SAID
“As businesses seek to navigate this difficult time, adapt media strategies and determine which marketing activities are most worthwhile, gaining an accurate understanding of ad performance is more important than ever. However, a key issue marketers and strategists face when making these adjustments is that many current behaviors depart from the norm.” Indeed, with social media usage skyrocketing amid the COVID-19 lock downs, performance data has been altered significantly.
WHAT DOES IT MEAN FOR YOUR STRATEGY
So what does that mean for your strategy – and does that change your regular considerations for performance? In essence, your ad performance data will likely be significantly impacted by the broader societal shifts at present, and it’s important that you adjust your expectations and performance measures accordingly – though that can be hard to do as your past reference points won’t work as an accurate guide. Facebook’s advice here is that brands need to re-evaluate their entire assessment process to factor in these shifts.
LET US KNOW YOUR THOUGHTS
Facebook publishes new guide to show businesses how to adjust there approach through this pandemic. If your looking to buy Facebook likes you can visit us and see how we can help you. Let us know how your business has been affected by Covid19 and how Facebook has helped your business by sharing it either on your website or social pages.